Firehouse Subs Becomes the Official Sub of Major League Baseball
Firehouse Subs has achieved a big milestone of its history. The brand has now been announced as the “Official Sub” for the Major League Baseball (MLB). This multi-year partnership is Firehouse Subs’ first national professional sports league partnership in 31 years. And with this partnership, Firehouse Subs is now the official sandwich partner of MLB in United States and Canada.
You can read official announcement by MLB from here.
To celebrate this partnership, Firehouse Subs has launched a new season-long promotion with a name “Extra Innings, Extra Subs”. This offer gives baseball fans a chance to get a free sub with every extra inning game.
What Is the “Extra Innings, Extra Subs” Promotion?
With this partnership, Firehouse Subs has also introduced an exciting promotion for baseball fans with the name “Extra Innings, Extra Subs”. This promotion is inspired by some of the most exciting moments in baseball.
Whenever a Friday, Saturday, or Sunday MLB game goes into extra innings, fans receive a special reward.
How the Offer Works
Promotion process is very simple. If a qualifying MLB game goes on extra innings, then customers can get a free medium sub on purchase of any medium sub. You can redeem free medium sub on Monday, Tuesday or Wednesday. That means if a weekend game goes on extra innings, then you can redeem this offer on the first three days of next week.
Where Can You Redeem the Offer?
This promotion is available only for online ordering. Customers can redeem this offer through Firehouse Subs mobile app or through official website: FirehouseSubs.com
Customers have to use promo code “EXTRA” when redeeming the offer. Walk-in customers can also try their luck, but it depends on the availability of participating locations.
Why This Partnership Matters
Major League Baseball is one of the biggest professional sports leagues in North America, and millions of fans follow this game every season. So for Firehouse Subs, this is not just a marketing campaign. Instead this partnership will also increase the nationwide brand visibility.
Supporting Youth Baseball
Firehouse Subs doesn’t only becomes official sponsor of MLB, but also become partner in MLB’s two important youth initiatives as well.
1. MLB PLAY BALL
2. MLB PLAY BALL
MLB PLAY BALL
The purpose of MLB PLAY BALL initiative is to make more and more kids and families to participate in baseball and softball. Instead of competitive sports, the focus of this program is more towards casual participation and community engagement.
MLB Pitch, Hit & Run
Firehouse Subs is now official partner of MLB’s Pitch, Hit & Run program as well. This program is for 7 to 14 years old kids. The program organizes skills competitions, and the finals are conducted during World Series. This program will mark its 50th anniversary this year in 2026.
Community Values Align Well
Firehouse Subs and MLB, both gives a lot of importance to community engagement. Firehouse Subs is a firefighter-founded brand, and always maintains a strong connection with local communities. Similarly, MLB also focus on youth development and community programs. These shared values naturally makes this partnership more fit.
Timing of the Partnership
This announcement has came when MLB season has already entered its second half. And at the same time, Firehouse Subs has also launched its two new subs in melts category nationwide:
– Smokin’ Honey Chicken Melt
– Smokin’ Honey Steak Melt
That means, Firehouse Subs is focusing on expansion of its menu and sports marketing, both at the same time.
What This Means for Firehouse Subs Customers
Regular Firehouse Subs customers have some direct benefits of this promotion. If any MLB game goes on extra inning on weekend, they can buy one medium sub and avail free medium sub offer. This offer will create multiple offers for baseball fans throughout the the season.
